Health Care New Product Innovation Specialists
Blue Niche Innovation Partners can lead your new product innovation from ideation to launch!
We are OTC and supplement new product specialists. With decades of real-world, new product launch experience, we understand the competitive landscape, health care trends, regulatory and legal challenges, supplier requirements and retail expectations.
We’re more than just consultants.
We launch products!
Our team brings decades of real-world OTC and supplement innovation experience to bear to help you ideate, develop and launch a new product from start to finish. We’ll utilize the most effective and efficient combination of in-house and external resources to ensure the entire project is delivered with excellence and within budget.
Blue Niche Innovation: The benefits of hiring a specialist
-
![]()
Long-Tail Product Research
IDEAS ROOTED IN MARKET SUCCESS
The best product research is in-market testing. With hundreds of start-ups launching thousands of products, with millions of reviews; consumers are already voting with their wallets for which products, features, ingredients and claims appeal to them most. It’s just a matter of sorting through the noise to extract the most useful nuggets.Blue Niche leverages data brokers and a proprietary research methodology to obtain the insights most useful to your brand.
-
![]()
Scrappy Concept Testing
RESEARCH DONE THE START-UP WAY
Many brands utilize tried and true, but lengthy and expensive concept testing, and the research companies love them for it!Blue Niche uses newer, vetted, online testing tools to get the “80 for the 20” faster and cheaper!
We’ll align our approach with you and your market research lead and we’re always happy to take the winning concepts through your preferred testing approach as well.
-
![]()
Supplier Network
DOZENS OF SUPPLIERS HUNGRY FOR NEW BUSINESS
We’ve worked with, and have contacts at many qualified OTC and supplement manufacturers here in the United States.We’ll develop a new product brief and manage the bidding process in coordination with your legal and internal supply team. We’ll also ensure that the winning bidder meets your company’s quality standards and even help coordinate a quality audit if required.
-
![]()
Health Claims Specialists
CLAIM SUPPORT DONE RIGHT
We have decades of experience with supplement and monograph-based OTC claims and product requirements, as well as the review of clinical and related health information to help generate support for new product claims.We’ll work with your internal regulatory and legal teams to ensure everyone is comfortable with claim direction early in the process, before we even test them.
-
![]()
Product Development
PROJECT MANAGEMENT FROM A TO Z
We have lots of real world experience managing the development and launch of new health care products.
We’ll develop a timeline in coordination with third-party suppliers and your in-house team, and then manage that process, providing regular updates and working together to overcome issues.
Let us do the heavy lifting to bring the product to life, freeing up your internal team to focus on strategy, marketing and sales!
Capabilities
We divide the new product innovation process into five core project segments. We can lead the entire process or we can complement your in-house efforts by focusing only on specific tasks.
Category Evaluation & New Product Ideation
Lead Idea Vetting & Internal Alignment
Product Development
Launch Prep Partnership
Launch Logistics & Handoff
Let’s Chat!
New Product Innovation is my passion and I’d love to help you find new ways to drive growth for your brand. Whether it’s a challenger brand looking to drive relevance with a game-changing new product offering, or a category leader interested in exploring ways to unlock the next growth frontier, chances are good that I’ve addressed a similar situation and can help explore some relevant opportunities for you.
Filling out a brief 2-3 minute form can help me understand your needs and prepare for a discussion.
Or just send me an email.
Or text me!