With supplement and herbal ingredients along with clinical evidence, Advanced Herbals capitalized on “natural” trends and enabled the brand to extend beyond motion sickness to nausea and related conditions.

The addition of a calcium supplement to an existing capsule product was a strong fit for the target audience, helped drive daily compliance and enabled a premium price point.

An enzyme-based product with a “natural” halo helped appeal to a new target audience, a new use occasion, and fend off a new category entrant with a superior positioning.

The first hypoallergenic diaper rash product positioned specifically for sensitive skin helped drive significant growth in market share for this challenger brand.

Following the lead of other pain relievers, this cough cold extension helped the BC powder analgesics brand enter a new category delivering incremental brand growth among form loyalists.

The first non-medicated cleansing product from this category leader helped expand use occasions among a new target audience.

A repositioning of existing products capitalizing on new category insights drove new relevance, incremental distribution, and enabled a rapid brand turnaround.

A new, patented liquid fiber product drove relevance, increased compliance and cross-category placement for this small fiber challenger brand.

A value offering in the allergy category helped the Clear Eyes anti-redness brand enter a new category, and drove incremental volume and shelf space.

A monograph based hangover product launch helped this powdered analgesics brand drive incremental use and incremental placement in the convenience channel.